Wednesday, February 4, 2009

superbowl ads

Company: budlight

Target Audience: drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? humor

How were camera shots and editing used to enhance the message? they didnt show them throwing the guy out the window but they showed it from someone else's perspective from outside the office.

What is the slogan/message for the company? the difference, the drinkablility

Was the message effective? not really

Why or why not? the slogan had nothing to do with the ad



Company: doritos

Target Audience: everyone

What persuasive method used (humor, action, celebrity, human interest, etc.)?humor

How were camera shots and editing used to enhance the message? the editing was used effectivly

What is the slogan/message for the company? there was no message





Company: coke

Target Audience: everyone

What persuasive method used (humor, action, celebrity, human interest, etc.)? entertaining

How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? open happiness

Was the message effective? yes

Why or why not? the slogan fit the ad

Company: coke
Target Audience: anyone who watches family guy or kids
What persuasive method used (humor, action, celebrity, human interest, etc.)? humor and celebrity

How were camera shots and editing used to enhance the message? the camera shot of a building with charlie brown coming from behind it.

What is the slogan/message for the company? the coke side of life

Was the message effective? not really

Why or why not? the slogan did not fit the ad.


Company: Mcdonalds

Target Audience: basketball players

What persuasive method used (humor, action, celebrity, human interest, etc.)? celebrity
How were camera shots and editing used to enhance the message?

What is the slogan/message for the company? what you want is what you get
Was the message effective? yes
Why or why not? because it showed in the ad that if you want mcdonalds bad enough you can do anything to get it.

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